<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Taupō Social Media Co.]]></title><description><![CDATA[Taupō Social Media Co is a boutique social media management business based in Taupō, New Zealand. I work with local small businesses to create consistent, authentic content across Instagram, Facebook, and LinkedIn — so you can focus on running your business.]]></description><link>https://tauposocialmediaco.wixsite.com/taup-social-media-c/blog</link><generator>RSS for Node</generator><lastBuildDate>Sun, 13 Sep 2026 07:11:48 GMT</lastBuildDate><atom:link href="https://tauposocialmediaco.wixsite.com/taup-social-media-c/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Nobody hires a logo]]></title><description><![CDATA[Why showing who you are wins more work for trades businesses Think about the last time you recommended a tradie to someone. You probably didn't say "their branding is really consistent." You said something like "he turned up when he said he would" or "she talked me through the whole job before starting." You recommended a person. That's the part a lot of trades businesses miss when they get online. The page goes up, the logo goes on, the before and after photos start rolling out. All good...]]></description><link>https://tauposocialmediaco.wixsite.com/taup-social-media-c/post/nobody-hires-a-logo</link><guid isPermaLink="false">6a477adc72a5cfe7855266b5</guid><pubDate>Fri, 03 Jul 2026 09:08:29 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0d59f_ecb6228303cd425cbae55fe4f9a89c5a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Abi Hogarth</dc:creator></item><item><title><![CDATA[You've Been Posting for Two Months. Here's Why Nothing Has Happened Yet.]]></title><description><![CDATA[The honest, unglamorous timeline for social media growth (and why that's actually good news for your business.) By Abi Hogarth  ·  Taupō Social Media Co  ·  June 2026 If you've recently started posting consistently on social media and you're quietly wondering whether any of it is doing anything, this one is for you. Social media has a timeline problem. And I don't mean the feed. I mean the gap between when you start showing up consistently and when you actually see results. That gap is real,...]]></description><link>https://tauposocialmediaco.wixsite.com/taup-social-media-c/post/you-ve-been-posting-for-two-months-here-s-why-nothing-has-happened-yet</link><guid isPermaLink="false">6a2a030ab2d71ad74fedd492</guid><pubDate>Thu, 11 Jun 2026 00:36:32 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/e0d59f_3eb98fb16a90459184f2dfaeadfa7a07~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Abi Hogarth</dc:creator></item><item><title><![CDATA[Your Post Got 200 Views. But Is Your Social Media Actually Working?]]></title><description><![CDATA[The metrics that matter, the ones that don't, and how to tell the difference. Without needing a marketing degree. By Abi Hogarth  ·  Taupō Social Media Co  ·  June 2026 One of the most common things I hear from business owners is some version of this: "I post, but I have no idea if it's actually doing anything." It's a completely fair thing to wonder. Social media platforms throw numbers at you constantly, “views, reach, impressions, engagement rate” and most of it looks the same whether...]]></description><link>https://tauposocialmediaco.wixsite.com/taup-social-media-c/post/your-post-got-200-views-but-is-your-social-media-actually-working</link><guid isPermaLink="false">6a2a0042f8e7e84c72c0dbbe</guid><pubDate>Thu, 11 Jun 2026 00:25:01 GMT</pubDate><dc:creator>Abi Hogarth</dc:creator></item><item><title><![CDATA[Is ChatGPT Looking Up Your Business Right Now?]]></title><description><![CDATA[Is ChatGPT Looking Up Your Business Right Now? What the rise of AI search means for small business owners and why consistency online matters more than ever. By Abi Hogarth  ·  Taupō Social Media Co  ·  June 2026 Something has changed in the way people find businesses and it's so innocuous you may not have noticed yet. A year ago, someone looking for a builder in Taupō would type that into Google and scroll through the results. Now, more and more people are asking ChatGPT, Google's AI, or Siri...]]></description><link>https://tauposocialmediaco.wixsite.com/taup-social-media-c/post/is-chatgpt-looking-up-your-business-right-now</link><guid isPermaLink="false">6a29ea1bb2d71ad74fed9a6e</guid><pubDate>Wed, 10 Jun 2026 22:52:08 GMT</pubDate><dc:creator>Abi Hogarth</dc:creator></item></channel></rss>